Helping Hands Home Care — SEO Dashboard

helpinghandshomecare.co.uk · Fibre Marketing

The SEO Story So Far

Helping Hands was the UK's most visible home care brand — 9 years of authority, 2,500+ location pages, #1 for 71% of local searches. The Nov 2024 migration disrupted that. We're rebuilding stronger.

What Made HH The Market Leader (Pre-Migration)
71%
#1 rankings
of 1,000+ local searches
74%
Positions 1–3
282 tracked terms
95%
Share of voice
vs 42.9% nearest competitor
2,500+
Location pages
built over 9 years
75%
AI Overviews top 3
282 queries
66%
AIO #1 position
vs competitors
Migration Impact — Where We Are Now
-20–25%
Overall organic
YoY since migration
63%
Share of voice
down from 71%
-3%
Local traffic
deliberately safeguarded
82%
Calls from local
local = revenue engine
Competitive Position

Helping Hands

Share of Voice63%
Location Pages2,500+
GBP Top 585%
AIO #166%

Bluebird Care

Share of Voice36.9%
Location Pages800
GBP Top 562%
AIO #128%

Home Instead

Share of Voice28%
Location Pages600
GBP Top 558%
AIO #124%

Right at Home

Share of Voice22%
Location Pages450
GBP Top 551%
AIO #119%
Even at 63% SoV, HH is still 1.7x ahead of nearest competitor. 3x more location pages. 2.4x stronger AI presence.
2026 Targets
4,512
Meetings
+19.8% vs 2025
71%+
Share of voice
recover & grow
+15%
Top 3 local
coverage increase
+15%
Branch enquiries
YoY growth
+20%
Qualified leads
vs 2025
Recovery Progress
Q1 2026 — Technical & Speed Fixes ✅Complete
100%
Q2 2026 — Stabilise & Fix AttributionIn progress
40%
Q3 2026 — Build Authority & Strengthen LocalUpcoming
Q4 2026 — Scale AI VisibilityPlanned
Keyword Targets
Primary
Home Care + Location
"home care Manchester"
OrganicMap PackAI
Primary
Live In Care + Location
"live in care Manchester"
OrganicMap PackAI
Primary
Care Agency + Location
"care agency Manchester"
OrganicMap PackAI
Secondary
Dementia Care + Location
"dementia care Manchester"
OrganicAI priority
Secondary
Respite Care + Location
"respite care Manchester"
OrganicAI priority
Secondary
Condition-Led
"elderly care" · "palliative care"
OrganicAI citations
Things To Remember
📊

YoY numbers = migration impact

Overall organic down 20-25%. Local only -3%. Trajectory matters, not absolute YoY.

🏠

Local = 82% of calls

Branch pages are the revenue engine. "Home care in [town]" is the core search.

⚡

HH task speed = bottleneck

Content pipeline full. CMS execution speed is the constraint. Chase weekly.

🤖

78% AI citation rate

#1 in 66% of AI Overviews. 4x ChatGPT referral growth. Built on 9 years of trust.

🏆

Still the market leader

1.7x ahead at 63% SoV. 3x location pages. Moat is real — just need to recover migration loss.

📍

GBP calls +6.72% YoY

Web clicks +14.38%. Map pack is often the first touchpoint for families.

Performance — helpinghandshomecare.co.uk
Select date range and sync
Total clicks
—
sync to load
Impressions
—
sync to load
Avg CTR
—
sync to load
Avg position
—
sync to load
Click Sync to pull live data from Google Search Console.
Clicks — current vs prior
Impressions — current vs prior
🏆 Queries gaining clicks
QueryClicksPriorChangePosition
Sync to load query data
📉 Queries losing clicks — what's happening & what we're doing
QueryClicksPriorChangePosition
Sync to load query data
What we're working on next
Actions generate automatically after syncing

Actions & Task Tracker

Current sprint tasks, content pipeline, and items waiting on Helping Hands. Coming soon.

FIBRE MARKETING · fibre.marketing · Helping Hands Home Care SEO Dashboard