Helping Hands was the UK's most visible home care brand — 9 years of authority, 2,500+ location pages, #1 for 71% of local searches. The Nov 2024 migration disrupted that. We're rebuilding stronger.
What Made HH The Market Leader (Pre-Migration)
71%
#1 rankings
of 1,000+ local searches
74%
Positions 1–3
282 tracked terms
95%
Share of voice
vs 42.9% nearest competitor
2,500+
Location pages
built over 9 years
75%
AI Overviews top 3
282 queries
66%
AIO #1 position
vs competitors
Migration Impact — Where We Are Now
-20–25%
Overall organic
YoY since migration
63%
Share of voice
down from 71%
-3%
Local traffic
deliberately safeguarded
82%
Calls from local
local = revenue engine
⚠️
Task Execution Speed Is The #1 Bottleneck
Our strategy and content pipeline are strong. The constraint is getting tasks actioned in the HH CMS. Every week a rewrite sits in the queue = lost rankings. We chase weekly with clear impact statements.
Competitive Position
Helping Hands
Share of Voice63%
Location Pages2,500+
GBP Top 585%
AIO #166%
Bluebird Care
Share of Voice36.9%
Location Pages800
GBP Top 562%
AIO #128%
Home Instead
Share of Voice28%
Location Pages600
GBP Top 558%
AIO #124%
Right at Home
Share of Voice22%
Location Pages450
GBP Top 551%
AIO #119%
Even at 63% SoV, HH is still 1.7x ahead of nearest competitor. 3x more location pages. 2.4x stronger AI presence.
Overall organic down 20-25%. Local only -3%. Trajectory matters, not absolute YoY.
🏠
Local = 82% of calls
Branch pages are the revenue engine. "Home care in [town]" is the core search.
⚡
HH task speed = bottleneck
Content pipeline full. CMS execution speed is the constraint. Chase weekly.
🤖
78% AI citation rate
#1 in 66% of AI Overviews. 4x ChatGPT referral growth. Built on 9 years of trust.
🏆
Still the market leader
1.7x ahead at 63% SoV. 3x location pages. Moat is real — just need to recover migration loss.
📍
GBP calls +6.72% YoY
Web clicks +14.38%. Map pack is often the first touchpoint for families.
Summary — helpinghandshomecare.co.uk 🇬🇧 UK only
Auto-summarises findings from all Performance segments using your active comparison mode (Previous / MoM / YoY / Custom)
Hit Refresh All Segments to pull live data, or open the Performance tab and sync at least the Overall segment to populate this view.
📊 Top-line impact — what moved this period
SEO Traffic (UK only)
—
—
What our work directly influences
Brand Impact (UK only)
—
—
Driven by PR/marketing, not SEO
Jobs Impact (UK only)
—
—
Recruitment pages, not managed by SEO
🔍 SEO performance by segment
Overall — all SEO-influenced pages
No data yet
—
Clicks
—
—
Impressions
—
—
Avg position
—
—
📍 Our Locations — /our-locations/
No data yet
—
Clicks
—
—
Impressions
—
—
Avg position
—
—
📚 Care Advice — /care-advice/
No data yet
—
Clicks
—
—
Impressions
—
—
Avg position
—
—
GSC Performance — helpinghandshomecare.co.uk
Select date range and sync
Period→
Compare to
🎯
SEO-Only View — all pages🇬🇧 UK only
All metrics, charts, and queries below are UK-only traffic and exclude recruitment traffic (/jobs/ pages and queries containing job/career/vacancy/interview/salary/apply/recruit) and branded "helping hand[s]" searches. This is the traffic our SEO work directly influences. Scroll to bottom for the unfiltered Overall Total and the segment-by-segment breakdown.
Total clicks
—
sync to load
Impressions
—
sync to load
Avg CTR
—
sync to load
Avg position
—
sync to load
Click Sync to pull live data from Google Search Console.
Clicks — current vs prior
Impressions — current vs prior
🏆 Queries gaining clicks — SEO traffic (UK only)
Query
Clicks
Prior
Change
Position
Sync to load query data
📉 Queries losing clicks — SEO traffic (UK only) — what's happening & what we're doing
Query
Clicks
Prior
Change
Position
Sync to load query data
Market demand for declining queries (Mangools)
Analysing...
What we're working on next
Actions generate automatically after syncing
📊
Overall Total — all pages🇬🇧 UK only
UK-only unfiltered view including jobs, branded queries, and everything else — for context against the SEO-only view above.
Total clicks
—
—
Impressions
—
—
Avg CTR
—
—
Avg position
—
—
—
SEO-Only Clicks
—
What our SEO work delivers
Total Clicks
—
— of total is SEO-influenced
Clicks — Overall (incl. branded + jobs) — current vs prior
Impressions — Overall (incl. branded + jobs) — current vs prior
What's in the Total — segment-by-segment breakdown (🇬🇧 UK only)
The Overall Total above is made up of the segments below. Recruitment traffic (jobs pages + queries containing job/career/vacancy/interview/salary/apply/recruit) and branded "helping hand[s]" searches (driven by PR/marketing) are the two largest non-SEO contributors. Page sections (/our-locations/, /care-advice/) are shown for additional context.
📋 Jobs & Careers Traffic
/jobs/ pages — recruitment landing pages (the SEO-only filter above also strips job/career/vacancy/interview queries hitting other pages)
—
—
Impressions
—
Avg CTR
—
Avg position
—
—
📍 Our Locations Traffic
Pages containing /our-locations/ — branch and area landing pages
Queries containing "helping hand" or "helpinghand" (any variant) — driven by brand awareness, not SEO
—
—
Impressions
—
Avg CTR
—
Avg position
—
—
🎯 Core SEO Traffic (Our Work)
Total minus jobs and branded — this is what our SEO work directly influences
—
—
Impressions
—
Avg CTR
—
—
—
Profound — AI Visibility
Brand visibility in AI answers (ChatGPT, Claude, Perplexity, Gemini)
📊 Brand Visibility / Share of Voice
How HHHC shows up in AI responses — share of voice, mention rate, average position when mentioned.
Loading…
🔗 Citations
URLs and sources AI models cite when answering queries about HHHC.
Loading…
💬 Prompts / Queries
The actual prompts that surface HHHC in AI answers.
Loading…
Plausible — Site Analytics
Drop a Plausible CSV export to analyse visitors, pageviews, sources, top pages, and engagement metrics. The dashboard parses it locally (never uploaded anywhere), generates a pro-SEO summary, and lets you push findings into the monthly Actions plan.
📁 Upload CSV export
📊
Drop Plausible export here, or click to browse
Accepts .zip (Plausible's native multi-CSV export), .xlsx/.xls, or a single .csv.
📊 Headline — Plausible
Generating summary...
📋 Parsed data preview
🎯 Suggested actions from Plausible
Generate summary first
SE Ranking — Keyword Positions
Drop an SE Ranking keyword export (Keyword, Position, URL, Search volume) to analyse ranking distribution, position gains/losses, and volume-weighted opportunity. Summary is pro-SEO but honest — it credits real movement and flags concerns without spin.
📁 Upload keyword rankings CSV
🔎
Drop SE Ranking export here, or click to browse
Accepts SE Ranking CSV or Excel exports — both "current snapshot" and "positions detailed" (time-series) formats supported.
Auto-generated from the latest GSC findings on the Performance tab. Tasks are assigned to Account Manager (strategic), Account Associate (execution), or both. Refreshes automatically at the start of each month — or hit refresh anytime.
No actions generated yet
Sync the Performance tab first, then hit Generate
📊 Overall — SEO-only
No actions yet — sync Performance > Overall, then click Generate
📍 Our Locations — /our-locations/
No actions yet — sync Performance > Our Locations, then click Generate
📚 Care Advice — /care-advice/
No actions yet — sync Performance > Care Advice, then click Generate
FIBRE MARKETING · fibre.marketing · Helping Hands Home Care SEO Dashboard